The mobile economy is booming: over 342k apps are downloaded from the stores every minute and the app installs hit the record of more than 25 billion in Q1 2017. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future. If your app is not yet localized and available worldwide, stop everything and localize it now! Mobile app localization can increase your app downloads and grow international revenue.
As major countries in the mobile app market such as Japan or Brazil are not proficient in English and on a global level, only around 15% of users speak English as their first or second language., localization is vital to break into those markets. In fact, 8 of the 10 top markets by iOS downloads and 9 of the 10 top markets by Google Play downloads are non-native English markets and even though some big countries such as France and Germany are highly proficient in English, most users (60.6%) still prefer the content in their native language.
Believe it or not, users are ready to pay an extra amount to get the same app experience in their local languages. So, if you fully localize your app content into their native language, they would not only spend more time on your application but also recommend it to their near and dear ones. Offering exquisite app localization services, this way will turn out to be the best mechanism for ‘word of mouth’ marketing. Localized app in native language of your users will ensure them having a great experience with your product, better understanding of it and thus, you’ll notice higher engagement levels among these users.
localizing your app content and launching them in local markets makes it easier to achieve success in the local markets. provides an easy and fast access to the global markets. You can make the app available for multiple countries and locales in the app stores, to simply try and find out if a particular market is interesting and have potential value for your business. this way can empower you to bring a significant impact on the global position of your application.
An access to a constantly growing new customer base is a valuable asset for any business. With a proper investment of efforts and strategized approach in app localization, your mobile app can easily break the cultural, regional and language barriers. App localization opens the door of engagement for non-English users and increases your app downloads. You can easily find out the right audience to target and earn higher revenue.
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