Software localization is the process of adapting a software product to the linguistic, cultural and technical requirements of a target market. This process is labour-intensive and often requires a significant amount of time from the development teams. It involves not only translation, but also design and UX changes to make software look and feel natural to the target user.
Technology lets us communicate across international boundaries. That's one of the best things about it, both from the developer's perspective and the user's. For software developers, globalization means a potentially unlimited market for any new program or application.
However, one of the effects of building a successful product in your local market is that it can become more and more specialized for users in that market. The conventions that you build into your product, which seem natural to your current customers, might not be so successful in other markets where preferences are different.
A software product that has been localized properly has the look and feel of a product originally written and designed for the target market. Here are just a number of points that have to be considered, as well as the language, in order to effectively localize a software product or website: measuring units, number formats, address formats, time and date formats (long and short), paper sizes, fonts, default font selection, case differences, character sets, sorting, word separation and hyphenation, local regulations, copyright issues, data protection, payment methods, currency conversion, taxes.
The standard localization process includes the following basic steps:
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